Sprite x Apollo Harlem Week

Coca-Cola and Apollo joined forces to host an interactive booth for the annual “Harlem Day” event to celebrate 50 Years of Hip Hop through music, food, and fellowship.

Brand Strategy / Event Production

Grand mural unveiling to celebrate 50 Years of Hip Hop from artist Wilfredo ‘Bio’ Feliciano

Partnership with Warner Music including a special guest performance from Fabolous

Custom DJ booth design and activation, local black owned restaurateur partnership, and custom airbrushed t-shirt giveaways