Prudential Brick City Classic
Brand Strategy / Event Production
It’s gametime! The Idlewild team partnered with the Prudential Financial Inc. as they hosted the Brick City Classic which centered around the football game between HBCU’s Grambling and Hampton State University.
Creative direction on overall stadium design and promotional engagement
Successfully registered 900+students via custom QR code
Hosted Prudential recruitment stations with HBCU alum and leaders
